Soulhaven

“We're going to market a premier resort destination on Salt Spring Island and we would like to work with you to develop it's name and brand.” This was the wide open invitation from the real estate marketing company The Connor Group in Vancouver, BC.

With plans for a 124 cabin resort set on pristine Salt Spring Island, we knew we had to be very sensitive
to this small island's environmentally conscious community or risk tarnishing the resort's brand before they even started building. Keeping this thought at the forefront of our minds, we immediately set to work conducting exploratory meetings to determine what key members of the team thought the resort should portray to prospective investors and visitors.

After it was determined that the brand needed to describe a peaceful, back to basics place, where anyone could get away from it all, to relax and rejuvenate; we came up with the name ‘Soulhaven’. Then, aiming for the look and feel of a well established, turn of the century retreat, we set to work designing the main identity and 'Discovery Kit'. The kit and it's main 'Reflections on Soulhaven' brochure, fashioned as an early 1900's piece of ephemera filled with the pictures, art and persuasive writings of a visitor of the resort, is contained in
a box along with cedar boughs and essential oils.
The end results transport you to a future paradise, though not yet fully realized, stirs a deep longing,
in the Soul, to visit.